Angry Birds Influencer Screening
A private screening of Sony Pictures’ 2016 release of Angry Birds.
Services
• Influencer
• Partnership Marketing
Generate interest among African American moviegoers by utilizing influential and celebrity moms/dads.
Challenge
Solution
Tap actor dad and celebrity photographer, Lance Gross to host a screening for his friends and their kids.
Result
Contributed to opening weekend numbers, resulting in over $100 million in domestic gross. Over 20 million media impressions secured from Lance Gross’ private screening.