TILA Studios Art Basel Activation
TILA Studios sought to make an impact with the art community at Art Basel while also providing access and inclusion for an underrepresented group of artists.
Services
• Global Communication + Connection
• Influencer + Partnership marketing
• Event ideation + Execution
Increase awareness of TILA Studios and 11 Atlanta based artists during Art Basel 2018.
Challenge
Solution
Create a multi-layered publicity and influencer marketing campaign to showcase artists and their work over a 6 week window of time.
Result
Generated over a half a billion media impressions across broadcast, print, and digital/social platforms, which estimates more than $500,000 in media value.
