A REGULARLY UPDATED BLOG TRACKING BRANDS' RESPONSES TO RACIAL INJUSTICE

This article first appeared on Adage

The death of George Floyd in Minneapolis has sparked nationwide protests, rioting and civil unrest. Floyd, a black man, died after a white police officer knelt on his neck for several minutes.

Brands, which often remain silent when it comes to social justice issues, are speaking out, as are ad agencies and marketing professionals. Nike was quick to release a 60-second spot from Wieden+Kennedy Portland, encouraging Americans to not turn their backs on racism, with a twist on its long-used tagline: “For Once, Don’t Do It.” Other brands, including YouTube, the NFL, Disney, Amazon and Netflix, are following suit.   

Their messages are drawing a mix of praise and criticism. The brands and agencies that include with their statements actions they plan to take to combat racism are generally faring well. Other brands are being accused of commercializing the tragedy.

Follow this LINK to see a regularly updated list of responses from brands, media companies and agencies as they take a stand on racism and social injustice.